Speak Directly & Your Message Will Carry A Big Stick
By Abe Kasbo There are certain tendencies in almost every industry to communicate to the market in sector specific lingo, and actually believe it will deliver results. This lingo usually leaks into...
View ArticleWhat’s That Eating At Your Brand? Could it Be a Rebate?
By: Abe Kasbo I’m a subscriber to Verizon Wireless. Been with them for about 8 years, and for the most part, I am very happy with the company’s services. I often recommend the service to family and...
View ArticleChoosing Your Identity and Market Messages – Think From the Customer In To...
By Abe Kasbo We’ve all been there. hunkered down, coming up with names for our businesses, products, and so on. And let’s face it, some of us have come up with some good ones and other, well, not so...
View ArticleOf Viral & Word of Mouth Marketing…The Consumer Is Loud & Clear
By Abe Kasbo A couple of days ago a report issued by Delloite’s Consumer Products group said that consumer online reviews strongly influence purchase decisions. Online consumer reviews are the “pimp my...
View ArticleMedia Synergy Is Important – Part I.
By Abe Kasbo: We often advise our clients to strategically “own” media. In other words, develop a media plan within the overall marketing plan that allows enough frequency of your message in particular...
View ArticleWeighing in on User Generated Content
By Abe Kasbo Companies have been shying away from allowing users to generate content to represent their brand, and rightfully so. It’s perfectly rational that businesses ought not surrender their brand...
View ArticleIs Your Business Relevant to Your Customers? Food For Thought
By Abe Kasbo So I went to a magazine launch party tonight. I needed to eat…we arrived late and I went in search of shrimp. By the way, the food was great, the event was wonderful and it seems like...
View ArticleNBC Refunds Advertisers, Cats Shacking Up With Dogs.
By Abe Kasbo What gives? While some outlets routinely provide make good for failing to reach guaranteed audience levels, The Tiffany Network is dolling out cash to the tune of $500,000 for each...
View ArticleAdvertising May Bring ‘Em In, But Customer Care Keeps ‘Em
By Abe Kasbo This is the tale of 2 stores, or so it seems. The first has a first class integrated advertising campaign, both visually stunning and memorable campaigns across all media. The other isn’t...
View ArticleDruggies, Lipitor, and Their Agents
Abe Kasbo He is the Michael Jordan of the chest cavity…and a peddler of Pfizer’s cholesterol drug, Lipitor. For the past 2 years, this non-practicing MD, Dr. Robert Jarvik, has lent his name and his...
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